Was it just me, or were several of the Super Bowl ads extremely racist this year? I teach a class on diversity at UTA and we focus on uncovering hidden (and not so hidden) stereotypes and biases in mainstream society, so I'm always on the look out for evidence, especially in the mainstream media.
The ads that I thought were especially notable were:
1) 1st quarter ad for Sales Genie-stereotypical and degrading image of an Indian man and his family with an angry and powerful white boss
2) 2nd quarter ad for Bud Light--stereotypes of Asian, Latino, Hatian, and Middle Eastern men all vying for the attention of a scantily clad and well endowed white woman
3) 3rd quarter ad for Sales Genie-degrading images and accents of an Asian family
4) 4th quarter ad for Taco Bell-stereotypes of Latinos
Check em out at www.myspace.com/superbowlads
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment